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People in the western Bay of Plenty
have taken on board the messages of
the Protect Yourself From Fraud
campaign carried out during October
and November last year.
A survey undertaken after the media
and speaking campaign by the
Commission and the Serious Fraud
Office showed significantly raised
awareness of investment fraud by
people aged 25 and over.
Get independent advice and Promises of
spectacular returns usually result in
spectacular losses were the messages that
most people remembered.
"This convinces us that we are on the
right track to reach people with useful
information that can help them avoid
becoming victims of fraud,"
Jane Diplock says. "The Bay of Plenty
campaign was a pilot which we can
adapt for other parts of the country."
The campaign featured many speaking
engagements to community groups as
well as news reports and advertising.
The McNamara Mackintosh post-campaign
survey questioned 100
people who had attended a
presentation and 200 people from the
general public who had not been to a
presentation but who could recall
publicity from the campaign.
The survey revealed that a significant
percentage of people have experienced
investment fraud, with 67% of the
respondents who had attended a
presentation, and 25% of respondents
in the general public group, saying
they had personal experience of
investment fraud.
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Understanding of investment fraud before and after a presentation by the Commission
or the Serious Fraud Office - results from 100 interviews:
Understanding of investment fraud before and after the publicity - results from 202
interviews:

The main types of fraud identified by
respondents were email scams and cold
calls from overseas with bogus offers of
shares.
"This result confirms our fears that
the reports we hear of cold calling
overseas broker frauds are just the tip
of the iceberg," Commission |
Chairman Jane Diplock says. "We
again warn people to hang up on these
callers."
Many of the other frauds are likely to
be Nigerian-type letters and lottery
scams which continue to plague
New Zealanders, and which should be
ignored and destroyed. |
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